Best Real Estate Agents on Instagram to Follow

Here’s an article highlighting some of the best real estate agents on Instagram that you should definitely follow for inspiration and strategies to grow your own account:

When it comes to real estate, Instagram has become a powerful platform for agents to showcase their properties, connect with potential clients, and build their brand.

Whether you’re a seasoned agent or just starting out, following these top real estate accounts can provide valuable insights and inspiration.

Let’s dive into the profiles of some must-follow agents:

1. Taya DiCarlo (@tayadicarlo):

Taya DiCarlo, a Compass agent in the South Bay area of Los Angeles, is a fantastic profile to draw inspiration from. Her feed offers a perfect blend of real estate posts, market updates, humor, education, hobbies, and family life. One standout feature is her weekly series called “Taya’s 2 Cents,” where she educates followers on various real estate topics.

Taya DiCarlo, a Compass agent based in the South Bay area of Los Angeles, has an impressive profile that can serve as inspiration for real estate professionals. Let’s delve into some key details about her:

Background and Experience:

• Taya DiCarlo is a California native, born and raised in the San Francisco Bay area.
• She has 13 years of experience in the real estate industry.
• Over this time, Taya has closed over $156 million in residential and multi-family sales across the Greater Los Angeles area.
• Her work ethic, emotional intelligence, and professional poise contribute to her success as a Realtor.
• Taya’s constant communication with clients throughout the process sets her apart.

Content Strategy on Instagram:

Taya’s Instagram feed is a well-rounded blend of various elements:

• Real Estate Posts: She shares insights into the real estate market, property listings, and industry trends.
• Market Updates: Taya keeps her followers informed about market shifts and relevant news.
• Humor: Injecting humor into her content makes it engaging and relatable.
• Education: Her weekly series, “Taya’s 2 Cents,” educates followers on real estate topics.
• Hobbies and Family Life: Taya’s personal side shines through, creating a more authentic connection with her audience.

Key Takeaways for Realtors:

Consistency: Taya’s weekly show provides a regular touchpoint for her audience. Realtors can follow suit by creating their own consistent content. So, Create a weekly show like “Taya’s 2 Cents” to stay consistent and engage your audience.

Authenticity: Taya’s willingness to share both wins and losses resonates with followers. Authenticity builds trust and credibility. So, Share not only your wins but also your losses—authenticity matters.

Taya DiCarlo’s approach combines professionalism, relatability, and educational content—a winning formula for real estate professionals looking to enhance their online presence. 🏡✨

2. Gila Goodman (@agentgila):

Gila Goodman, a Las Vegas Realtor, excels at house tour content. Her voice-overs and simple verbal hooks make her videos engaging. She always appears at the beginning of every video, adding a personal touch. Consider implementing voice-overs in your property tours to enhance viewer retention.

Let’s explore the strategies that make Gila Goodman, a Las Vegas Realtor, stand out in her house tour content:

Voice-Overs and Verbal Hooks:

Gila’s videos feature engaging voice-overs. She narrates the property details, highlights its unique features, and provides context.

Her simple verbal hooks capture viewers’ attention. These hooks could be phrases like:

• “Here’s what you can get…”
• “Imagine waking up to…”
• “Let’s explore the…”

By using voice-overs and hooks, Gila keeps her audience interested throughout the tour.

Personal Touch:

• Gila appears at the beginning of every video. This personal introduction establishes a connection with viewers.
• Her presence adds authenticity and builds trust. Viewers feel like they’re getting insights from a knowledgeable friend.

Takeaways for Realtors:

Try Voice-Overs: Voice-overs are popular—try them in your market. Incorporate voice-overs into your property tours. Describe features, share stories, and create a compelling narrative.

Hook Viewers: Use attention-grabbing phrases to pique curiosity. Make viewers want to see more. Hook viewers with phrases like “Here’s what you can get…”

Remember, engaging content keeps viewers watching and enhances their retention. Follow Gila Goodman’s lead to create captivating house tours! 🏡🎥✨

3. Jellis Craig:

The real estate agency Jellis Craig effectively uses Instagram’s visual format to showcase property listings. Their carousel posts provide a complete look and feel of recently-listed properties, with essential details mentioned on the first slide.

Jellis Craig, a real estate agency, has mastered the art of using Instagram to showcase their property listings. Here’s how they do it:

Carousel Posts:

• Jellis Craig’s staple on Instagram is carousel posts. These allow them to provide viewers with a complete look and feel of their recently-listed properties.
• The first slide of each carousel post contains all the essential details about the property.
• By leveraging this visual format, Jellis Craig effectively engages their audience and ensures that potential buyers get a comprehensive overview right from the start.

Smart Use of Videos:

• While carousel posts are their go-to, Jellis Craig also sprinkles videos into their Instagram strategy.
• These videos include engaging property listing videos, showcasing stunning properties. For example, check out this video from their Essendon/Kensington page: !Jellis Craig Property Listing Video

Inspiration for Others:

Realtors can learn from Jellis Craig’s approach:

• Carousel Posts: Consider creating carousel posts for your property listings, emphasizing essential details on the first slide.
• Video Content: Incorporate videos to enhance engagement and showcase properties effectively.

Remember, Jellis Craig’s Instagram strategy demonstrates how to make the most of visual content in the real estate industry! 🏡📸✨

For more inspiration, explore other real estate accounts on Instagram. And if you’re interested in creating your own stunning videos, tools like InVideo can simplify the process. 🎥👍

4. Bryan Casella (@bryancasella):

Bryan Casella’s Instagram theme revolves around lifestyle, real estate industry insights, and motivation. His content can inspire you to elevate your social media game.

Bryan Casella, a prominent figure in the real estate industry, has cultivated an engaging Instagram presence that resonates with his followers. Let’s delve into the key aspects of his theme:

Lifestyle:

• Bryan shares glimpses of his personal life, offering a relatable and authentic connection with his audience.
• Whether it’s behind-the-scenes moments, hobbies, or daily routines, his lifestyle content adds a human touch to his profile.

Real Estate Industry Insights:

• As a seasoned real estate broker and leader of Team BC Real Estate, Bryan provides valuable insights.
• His posts cover market trends, negotiation strategies, and industry updates. Followers gain practical knowledge from his expertise.

Motivation:

• Bryan’s motivational content inspires real estate professionals and aspiring agents.
• He shares success stories, mindset tips, and encourages consistent effort. His positive energy motivates others to elevate their game.

Takeaways for Elevating Your Social Media Game:

• Authenticity: Be genuine and share aspects of your life beyond real estate.
• Educate: Provide valuable industry insights to position yourself as an authority.
• Inspire: Motivate your audience with uplifting messages and success stories.

Remember, Bryan Casella’s Instagram theme exemplifies a balanced approach that resonates with both real estate enthusiasts and professionals alike! 🏡📲✨

For more inspiration, explore other top-tier real estate accounts on Instagram. And if you’re interested in enhancing your online presence, consider leveraging Bryan’s strategies and insights. 🚀👍

5. Other Notable Accounts:

Explore additional accounts like @theagencyre, @thejillsmiami, and @madisonhildebrand for more real estate inspiration.

Remember, successful Instagram accounts focus on sharing content that resonates with their audience. Whether it’s property tours, educational snippets, or behind-the-scenes glimpses, find your unique voice and engage your followers authentically.

Feel free to explore these profiles and adapt their strategies to enhance your own real estate Instagram presence. Happy posting! 🏡📸

I hope you find these recommendations helpful! If you have any more questions or need further assistance, feel free to ask. 😊

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Let’s dive into some useful tools, engaging property tour examples, and popular hashtags for real estate agents on Instagram:

Recommend Instagram tools for real estate agents?

Instagram Tools for Real Estate Agents:

• Planoly: This tool allows you to schedule and plan your Instagram posts in advance. You can visually organize your content, including property photos, captions, and hashtags. It’s especially helpful for maintaining a consistent posting schedule.
• Canva: Create eye-catching graphics for your Instagram stories, posts, and highlights. Canva offers templates for property listings, market updates, and more.
• Later: Similar to Planoly, Later lets you schedule posts, analyze performance, and manage your content calendar efficiently.
• Regrammer: Easily repost user-generated content (such as happy clients in front of their new homes) to showcase your success stories.
• Linktree: Optimize your bio link by creating a custom landing page with multiple links (e.g., property listings, blog, contact form).

List examples of engaging property tours.

Engaging Property Tour Examples:

• Video Tours: Create short video clips of the property. Highlight key features, walk through rooms, and provide context. Use voice-overs or captions to add details.
• Carousel Posts: Use multiple images in a single post to showcase different angles of the property. Include shots of the living room, kitchen, bedrooms, backyard, and any unique features.
• Before-and-After: Share transformation stories. For instance, show a “before” photo of a fixer-upper and an “after” photo after renovations.
• Behind the Scenes: Introduce yourself and your team. Show the process of preparing a property for sale, staging, or hosting an open house.
• Interactive Stories: Use polls, questions, and quizzes in your Instagram Stories to engage viewers during property tours.

What are the best hashtags for real estate posts on Instagram?

Popular Real Estate Hashtags:

• #HomeSweetHome: A versatile hashtag for any real estate-related content.
• #DreamHome: Use this when showcasing stunning properties.
• #HouseHunting: Ideal for posts about searching for the perfect home.
• #JustListed: Announce new listings.
• #OpenHouse: Promote upcoming open houses.
• #RealEstateLife: Share insights into your daily work as an agent.
• #PropertyTour: Specifically for property tour content.
• #LuxuryLiving: For high-end properties.
• #HomeDecor: Use when highlighting interior design features.
• #ForSale: Tag your listings with this hashtag.

Remember to use a mix of popular and niche hashtags to reach a broader audience while also targeting potential homebuyers. And don’t forget to engage with your followers by responding to comments and messages! 🏡📸✨

Engaging Instagram Story Ideas for Real Estate Agents

Creating captivating Instagram Stories is essential for engaging your audience. Here are some story ideas to make your account stand out:

Buying and Selling Tips:

• Share advice and tips on buying or selling homes. Educate your audience about the real estate process, market trends, and negotiation strategies. Use text overlays, polls, or quizzes to make it interactive.

Virtual Tours:

• Take your audience on virtual property tours. Showcase the key features of a listing, walk through rooms, and provide context. Use video clips or carousel posts to create engaging visual content.

Explore the Neighborhood:

• Highlight local attractions, schools, parks, and amenities. Show potential buyers what makes the neighborhood special. Use location tags and geotags to increase visibility.

Before-and-After Looks:

• Share transformation stories. For instance, show a “before” photo of a property and an “after” photo after renovations or staging. Visual storytelling can be powerful.

Weekly Quizzes:

• Create fun quizzes related to real estate. Ask questions about home styles, architecture, or local trivia. Encourage your followers to participate and share their answers.

Customer-Generated Content:

• Repost content from happy clients who have purchased or sold properties through you. It adds authenticity and builds trust with your audience.

Countdown for Events:

• Use countdown stickers to build anticipation for open houses, property launches, or other real estate events. It creates excitement and encourages engagement.

Answer FAQs:

• Use the question sticker in your Stories to collect frequently asked questions from your followers. Then create short video responses to address those queries.

Engaging with Followers in Comments

Engaging with your followers in comments is crucial for building relationships and growing your Instagram presence. Here are some best practices:

Prompt Replies:

• Respond promptly to comments on your posts. Acknowledge each comment, even if it’s just a simple thank-you. Show appreciation for their engagement.

Ask Questions:

• Encourage conversation by asking questions in your captions or Stories. Invite followers to share their thoughts or experiences related to the topic.

Be Authentic:

• Be genuine in your responses. Avoid generic replies. Personalize your messages based on the commenter’s content or context.

Use Emojis:

• Emojis add a friendly touch. Use them appropriately to convey emotions or reactions.

Tag Users:

• If someone shares a positive comment or feedback, consider tagging them in your response. It shows that you value their input.

Remember, consistent engagement fosters a loyal community. Be active, listen to your followers, and create meaningful interactions! 🏡📸✨

How can I improve my Instagram presence as a real estate agent?

Improving Your Instagram Presence as a Real Estate Agent: Boosting your Instagram game can significantly impact your real estate business. Here are some practical tips:

Create a Memorable Username:

• Keep it simple, relevant to real estate, and easy to remember.
• Avoid using brokerage names; focus on building your personal brand.

Optimize Your Instagram Bio:

• Set yourself apart by conveying what makes you unique.
• Include your name, title, or location to differentiate from other agents.
• Use strategic keywords related to real estate.

Show Off Your Real Estate Listings:

• High-quality photos and videos of your listings attract attention.

Position Yourself as the Expert:

• Share valuable insights, market trends, and industry knowledge.

Create Intriguing Posts:

• Use captivating visuals and compelling captions to grab attention.

Promote Your Business Results:

• Celebrate successful deals and showcase your expertise.

Use Instagram Ads to Grow Locally:

• Leverage targeted ads to reach potential clients in your area.

How can I create effective carousel posts for my listings?

Creating Effective Carousel Posts for Listings:

Carousel posts are a fantastic way to showcase multiple images or features within a single post. Here are some tips for creating effective carousel posts for your real estate listings:

• Start with an Irresistible Hook: Begin your carousel with an attention-grabbing element—a joke, thought-provoking quote, question, or surprising statistic.
• Minimalism: Avoid overcrowding the slides. Keep each slide focused on a specific aspect of the property.
• Customer-First Approach: Highlight what potential buyers care about—layout, key features, upgrades, and lifestyle aspects.
• Brand Consistency: Use consistent imagery and colors that align with your brand.
• Encourage Swiping: Make each slide shareable and encourage viewers to swipe through the entire carousel.

What other real estate agencies have a strong Instagram presence?

Real Estate Agencies with Strong Instagram Presence:

Several real estate agencies excel on Instagram. Here are a few worth checking out:

• Huff Vaughn Sassi: Their crystal-clear luxury real estate images emphasize a strong sense of place, particularly in Jackson Hole, Wyoming. Their content makes viewers want to buy property there.
• Chad Carroll: His account, chadcarroll, blends professional real estate content with glimpses of his lifestyle. He has a large following and consistently posts high-quality images.
• Ginger Martin Luxury Real Estate: Ginger Martin’s account, gingermartinluxre, showcases luxury properties in a visually appealing way. Her polished content resonates with her audience.
• Nob Hill Compass: nobhillcompass focuses on San Francisco real estate. Their account balances property highlights with community insights.
• Alicia Drake Real Estate: aliciadrakerealestate shares captivating visuals and relevant content, emphasizing her expertise.
• Barry Cohen Homes: barrycohenhomes features stunning properties and engages followers with their elegant feed.

Tell more about InVideo and its features.

InVideo and Its Features:

InVideo is an online video editing tool that simplifies video creation. Here are some of its key features:

• Templates: Choose from over 5,000 professionally-created templates for various use cases. Customize them to match your brand.
• Stock Media: Access 8 million+ stock videos, photos, and music tracks directly within the editor.
• AI Tools: Use AI to generate scripts from text prompts or convert articles into videos. InVideo’s AI-powered text-to-video editor streamlines content creation.
• Mobile App: Edit videos on the go with the InVideo mobile app, which includes exclusive filters, effects, and transitions.
• Human Support: Get around-the-clock support from InVideo’s top-rated team.
• Tutorials and Community: Follow step-by-step tutorials and join the InVideo community for feedback and learning.

Remember, effective carousel posts, strong Instagram presence, and tools like InVideo can enhance your real estate marketing efforts! 🏡📸✨

How can I incorporate lifestyle content into my real estate profile?

Incorporating Lifestyle Content into Your Real Estate Profile:

Lifestyle marketing is a powerful way to connect with your audience and showcase more than just the homes you’re selling. It allows you to highlight the lifestyle associated with a particular property or area.

Here are some strategies to incorporate lifestyle content into your real estate profile:

• Location-Specific Videos: When you’re at showings, understand the neighborhood thoroughly. Highlight what’s happening at the clubhouse, new developments nearby, and unique features of the area. For instance, showcase a brand-new shopping center being built across the street from a property, emphasizing the convenience it offers to potential buyers.
• Email Location-Specific Videos: Send these videos to your clients via email. Keep them informed about the neighborhood, even if they live nearby. Engage your audience and maintain an active email newsletter.
• Create Lifestyle Marketing Videos: Even if you don’t have listings, create lifestyle-focused videos. Share content about your preferred neighborhood or market. Showcase your expertise as a real estate agent by highlighting local attractions, events, and community aspects.

What are some other motivational strategies for social media?

Motivational Strategies for Social Media:

Motivational posts resonate with audiences and make your brand more relatable. Here are some tips:

• Be Supportive: Show empathy and positivity. Sometimes, simply acknowledging your followers’ feelings can be enough.
• User-Generated Content (UGC): Encourage followers to share their experiences with your products or services. UGC builds trust and creates a sense of community.
• Leverage Challenges and Collaborations: Platforms like TikTok are great for challenges and collaborations. Nike’s “What do you do when…” campaign involving popular athletes is an excellent example of UGC and motivation.
• Consistency: Regularly share motivational content to keep your audience engaged and inspired.

Tell me about Team BC Real Estate.

Team BC Real Estate:

Team BC is a nationwide real estate brand with a local presence. Led by Bryan Casella, they offer comprehensive real estate services.

Services Provided:

• Buying and Selling: They cover the full geography of Maricopa and Pinal Counties in Arizona, from Buckeye to Gold Canyon and Casa Grande to Wickenburg.
• Property Management: With over 800 properties bought and sold, they offer professional property management services with a focus on low cost and high returns for property owners and investors in Arizona.
• Real Estate Brokerage and Land Development: Team BC has expanded to provide full real estate brokerage services and land development, catering to clients’ needs and desires.

Clients appreciate their knowledge, courtesy, and dedication. For example, one client mentioned that they sold their house within 3 days of listing—a remarkable achievement.

Remember, incorporating lifestyle content, staying motivated, and leveraging a strong team like Team BC can enhance your real estate journey! 🏡✨